UpWest Labs’ Fourth Batch Of Israeli Startups Look To Go Big In The U.S. By Taking The B2B Approach


In January of last year, Gil Ben-Artzy and Shuly Galili launched a startup accelerator with the intent to expose Silicon Valley to the next generation of hot Israeli tech companies — and vice versa. While Israel has long been a hotbed for innovation and is home to the R&D labs of many of the world’s biggest tech companies, the founders saw an opportunity to create a more fluid connection between Israeli startups and the Valley.

Through its three month program, UpWest Labs selects five to seven promising Israeli startup and brings them to Palo Alto to live together in one house — an experience fit for reality TV. Unlike other American accelerators, UpWest typically likes to keep its batches small, focusing on companies that have already built some traction in Israel but are looking for exposure to American investors and customers.

UpWest’s job, Galili says, is to help facilitate that…

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